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Rifò

Since its foundation after crowdfunding in 2017 Rifò has started a journey that combines circular economy, craftsmanship and sustainable fashion. Rifò is a Tuscan inflection of the verb "to redo". This name "at KM 0" was chosen to represent the Tuscan nature and the way of speaking of the artisans who invented, more than a hundred years ago, the method of regenerating old clothing to produce a new yarn: the so-called "cenciaioli" (rag-pickers). Furthermore, Rifò because they "remake" a traditional profession that was disappearing in recent years. The mission is simple: to create a line of quality clothing and accessories produced entirely in Prato and its surroundings with 100% regenerated and regenerable fibres.

Information:

  • Address: Via Vincenzo da Filicaia, 26/c, Prato

  • Municipality: Prato (PO)

  • Opening time: Monday-Friday 3 - 7 p.m., during Christmas time also Saturday and Sunday 10 a.m.-1 p.m/3-7 p.m.