In Prato, a unique harmony of flavors arises from the fine wines to the olive oil from the hills, from the authentic local products to the confectionery with its masters who constantly define trends and styles with extraordinary results. The captivating aromas and intense flavors of this land offer an exciting experience,combining past and present in an unforgettable union.

To enhance this heritage, the EatPrato brand was born, the symbol of authenticity, quality and love for the environment in Prato's food and wine. Over the years, it has become a driver of positive initiatives, bringing together local companies, organizations and operators. It is the place where Prato's food and wine is transformed into a living art. Immerse yourself in initiatives that enhance local excellence and culinary traditions. For lovers of good food, EatPrato offers a calendar of unforgettable events.​

There are many places where you can buy typical and zero mile products; so, let yourself be inspired by these places where goodness materializes.

If you want to taste the typical products of Prato you are spoiled for choice! Taste the Prato bread (bozza) with the oil from the hills or the famous Prato mortadella PGI, the Carmignano figs protected by Slow Food and the Prato white Vermouth. Let yourself be won over by biscuits with almonds and Prato peaches and don't forget the high quality wines from the hills of Montalbano and Bagnolo.

Our tasty cuisine will delight you with excellent traditional dishes. The simplest dishes are also the tastiest because they are created with local products and cooked by expert hands according to tradition. Each dish brings with it a story, a narrative that unfolds through the ingredients, the preparation techniques and the nuances of flavor that make it unique. It is an intangible heritage that must be preserved and enhanced.