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Craft beer

Beer, with its rich heritage of flavors and colors, has deservedly earned the title of the most loved drink in the world. In recent years, a phenomenon known as the "craft beer revolution" has taken hold in the brewing industry, giving rise to a myriad of microbreweries which has also affected Prato and its surrounding area. If you are looking for sophisticated tasting experiences and want to explore a wider range of flavors and beer styles you are in the right place, we will guide you in your search.

Beer is the fascinating result of the infusion and fermentation of grains, enriched by a history that spans millennia. To the four main ingredients used for its production: cereals, hops, water and yeast, flavorings are added which, if once used to hide any imperfections, today constitute a distinctive feature of the various breweries.

Although Italy boasts a solid winemaking tradition, the impact of craft beers is helping to expand both the agri-food and tourist markets. Brewery tourism responds to a growing demand not only for the product itself, but also for the experience surrounding it. Just think of the current popularity of the term "brassare/brew" among enthusiasts and producers of craft beers. This verb, derived from the French "brasser", is used to distinguish artisanal beer production from industrial beer, attributing greater value and quality to the product. Exploring the world of craft beers is a fascinating experience that allows you to enjoy a wide range of unique flavors and explore the creativity of master brewers. From light and refreshing beers to complex and full-bodied ones, there is a craft beer to suit every palate. Every sip of beer tells a story of passion, dedication and craftsmanship. In Prato, craft beer producers pay great attention to quality and details, creating products that often stand out for their originality and refinement.